Your customers increasingly bring questions to ChatGPT. We build and operate a dedicated ChatGPT app in your store's name, published under your own OpenAI developer account — so they can shop your live catalog without leaving the conversation.
Your brand, present where your customers ask.


A customer asks in their own words. ChatGPT answers with your products — live stock, your currency and language — as cards they can open and take to your store. It runs on the same catalog and product search as the concierge on your store, so what customers see in ChatGPT matches your site.
For stores that want their own presence where ChatGPT users already are. Your customers know your name; a ChatGPT app is where they can use it.
Customers add your app from ChatGPT's directory by its name — you point them to it from your storefront — and shop your brand inside ChatGPT.
The app is listed and published as yours, under your OpenAI developer account. Backpilot builds it, runs it, and stays out of sight.
The roadmap: ChatGPT today; Google Gemini and Microsoft Copilot next, through their merchant programs. The Backpilot connection is the foundation for each.
Connect your store and sync your catalog. You may already have it.
You set up your OpenAI developer account and complete verification. We build the app in your name, submit it, and take it through OpenAI's review.
You point your customers to the app. We operate and maintain it.
Needs a verified OpenAI developer account for your store. OpenAI's app policies allow commerce for physical goods, with checkout on your own site.
Cart, checkout, and the order all finish on your store — the customer and the data never leave Woo. It's also what OpenAI's app policies expect of commerce apps.
We'll walk you through our demo store's app in ChatGPT, then set one up for your store. It's priced separately from the WooCommerce plans. Leave your details — we reply within a couple of days.